To become a franchiser, you have to use your head by evaluating the franchise opportunity in four different ways.

The trend that many small business people follow to become a franchiser deserves some serious consideration.  It is a slam dunk that there is plenty of good money to be made when you become a franchiser. But, before you take the leap, here are four areas of evaluation to apply to every opportunity for small business success as a franchiser.

You would not just go into business with any dummy who wanted to be your partner.  So don’t let down your guard in your rush to become a franchiser.  The reputation and success of the franchising company is a big deal. You want to go into business with a company that has a solid product or service to sell and a big customer base already.  Avoid any franchise business that is not well established or that is just getting into the franchise game. You do not want to be someone’s experiment in franchising when you become a franchiser.

Show me the money! That well used phrase is a perfect fit for any decision to become a franchiser.  While owning your own business has a lot of lifestyle benefits, it comes down to the money.  Don’t be afraid to seek out some franchise information in evaluating whether you will actually end up with as serious profit when you become a franchiser.  That means evaluating the money making potential of a franchise as well as the costs.  The costs of running the business, exclusive franchise products you must sell and the initial franchise purchase up front can all eat up your profits pretty fast.  So do your cost-benefit analysis and be smart before leaping into a franchise arrangement.

Royalties and franchise law are big issues when you become a franchiser.

Big Brother has their nose in the franchise business. That means that when you become a franchiser, you have to know how to jump through the hoops of franchise law.  While we look at excessive regulation as intrusive sometimes, the legalities that govern what goes into becoming a franchiser are there to protect you as much as it is to protect the franchising company.

Be sure the company you might buy your franchise from is squeaky clean when it comes to compliance with franchise legalities. You can even go so far as doing some snooping around with other franchise owners to make sure the franchise company you may invest in lives up to their obligations.

Finally, be aware of the royalties you will pay to keep hanging that profitable company name in front of your store or office. There is no question that a famous business name generates a lot of business and a lot of money.  But the amount you have to pay to own a franchise from some companies can vary from reasonable to outrageous. Be sure that you can still take home a pile of cash that you get to keep even after paying off your franchise royalties each month.

 

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