Not so Complicated – How to Franchise Your Business
By Kathy Davidson
Filed under Franchise 101
So you are a business owner and you have decided it is time to expand. Naturally you would think about various ways how to achieve this and the idea to franchise your business would pop into your head. Indeed, franchising a business can not only help t grow but has the potential to bring greater return on investment that regular businesses. With all of this said, it is now time to see how exactly you can turn an existing business into a franchise one.
Transforming a business into a thriving franchise cannot happen overnight and it requires a little but more than simply signing some documents and forms required by state and federal laws. There are many things that need to be carefully considered. Here is how you can turn a business into franchise.
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- Is your business good enough to be a franchise? Being a franchise means that you will directly meet much more challenges than you would face while being a regular business. Is your current business stable? Is it profitable? Are your products or services well differentiated? All of these questions just mark the basic requirements for franchising a business. If you do not have a good business you are very unlikely to have a good franchise either.
- What about your credibility? Think about your credibility. You must have established strong credibility among your peers in order to start a successful franchise.
- Do you run your business according to a set system of operations or it is somehow chaotic? If you do not have straightforward systems in place for each and every aspect of your business operation, it will be quite hard to transform it into a franchise.
- What type of products and services you offer? Does their demand depend on geographic or other specific factor? Your products or services must be in demand everywhere or must be easily adaptable or you will always meet serious market limitations.
- What return on investment do you expect after you switch to a franchise? You must do the calculations in advance and evaluate the viability of being a franchise vs keeping your business the way it is now.
If the answers to the above questions benefit the idea of transforming your business in a franchise, you can go ahead. You will need to check what the legal requirements are for franchises in your state as well as in all the states you would like to operate. You will also need to start preparing your franchise operation manual and marketing plan. Above all, you need to make the necessary steps to protect the intellectual property of your company logo and any other branding materials you currently have.
The best way to move forward is to use some help. You can either look for products specifically designed to help franchisors prepare all the required documents or hire a franchise consultant.