Franchise licensing is essential to winning a franchise and it could be just the right structure you need to start your own business.
By Fran
Filed under Franchise Articles
Franchise licensing is the legal tool to make sure that the franchising process is handled correctly. One of the big motivations for franchising a small business is that entrepreneurial streak that many of us have to own and run your own business. There is nothing wrong with that inner drive to want to get away from being a servant to “the man” and run the show for yourself. Franchise licensing is what spells out the rules of the road for using the franchising route to achieve your dream of running your own money making operation.
The one drawback to starting your own small business from the ground up is a drawback that those franchise licensing documents can help to take care of. The drawback is that there is almost too much freedom and lack of structure when you start your own small business. It helps to have some structure so you know what to do next and how to live up to expectations and you have a road map to what to do next.
The value of going with a franchising solution even with the overhead of franchise licensing is the structure the program that you get from the franchising company. That structure is highly regulated and the franchising company will put that road map in front of you that you pretty much are forced to follow because the franchise licensing arrangement are not just a bunch of pretty ideas. They represent franchise law that neither you nor the franchising company can get frisky with that.
Holding the franchise company to live up to their end of the franchise licensing agreements.
You are a smart one to jump back and think about the good as well as the scary part that franchise licensing will bring to your world when you sign those franchise agreements. Anyone who launches out without thinking hard and long about franchise licensing and what it means should find the door locked when it is time to sign those agreements and enter into that binding relationship with a franchising company.
At the same time, keep in mind that those franchise licensing rules and regulations go two ways. Sure they hold your nose to the grindstone to create a knock-your-socks-off great franchise for the franchising company. But those franchise licensing details also hold the franchising company to a standard so they have to pony up as part of the relationship too.
You can dig out the details of exactly who does what, when and how in the franchising relationship in the franchise disclosure documents that you will get early in the cycle of developing your love affair with the franchising company. Be sure you become an insatiable reader and that you understand everything in those documents as well as in all other literature you get from the franchising company.
By understanding how you have to salute the flag according to franchising agreements and how the franchising company must bring some serious stuff to the table too, you will be able to work as a full partner in the building of your new business. That means serious success and serious money for you and the company whose sign is on the door and in that way, everybody wins.