Franchising a business offers big wins for customers, small business owners and franchisees alike

No matter what the mythology is, the business technique of franchising a business is good for everyone. Sure, comedians love to make fun of a Starbucks on every corner or malls that look alike in California as much as in Maine.  That is fun comedy but it doesn’t change how much the idea of franchising a business is a slam-dunk answer for big and small business alike.

Even customers who gripe end up benefiting when a chain goes about franchising the business.  People make jokes about how McDonalds or Starbucks are all the same but they don’t stop flocking there day after day.  So franchise owners will take the jokes because the facts remain that franchising a business means profits.

Customers benefit more than then know when a big company gets bigger by franchising the business.  They benefit because franchisee companies have the clout to provide products at lower costs because they are huge and they can buy in bulk and produce their products more competitively.

Customers also benefit because even though a franchisor is a small business person, the customers have a sense of value and trust that goes with the franchise name and reputation.  That means the customer gets what they expect and want every time and the franchise owner inherits a built in large customer base with money.

Franchising a business by purchasing a franchise is a win if you know what you are doing.

For the franchisee, franchising the business means rapid growth at a reduced overhead.  Much of the investment and hard work of running a franchise is taken over by the franchise owner. But the company franchising the business still makes a lot of money and continues to be a player in their market.

For the small business person, franchising a business is a huge jump start into a hugely profitable business venture. It would be a real chore to build a market presence like a Starbucks or McDonalds has and you would be competing with those monster franchises as well.  By franchising that business, the small business owner can literally go with the idea of, “if you can’t beat them, join them.”

It pays to do your homework and know what you are doing when franchising a business.  While the regulations and franchise laws are tricky, there are plenty of excellent online services that can take the bite out of that obstacle.  Go into the partnership with your eyes wide open and ready to roll up your sleeves and make franchising a business a success for you and for your franchisee and you will enjoy a long and profitable career.