The hotel operations manual is a unique document because it is the key to assuring that consistency in looks, service, products and performance is the same from franchise to franchise

It is smart to create a great hotel operations manual because it is a dynamite way to enforce consistency in your franchises.  When you franchise your company,  that is a great way to grow your empire in a big hurry and to take the winning formula for making piles of money and spreading it like wildfire across the land. The key to that explosion of success and wealth is tied up in making sure every one of your franchises lives up to the name you plaster on the building. The hotel operations manual is a great way to achieve that compliance to franchise standards.

You cannot be in every location in your far flung franchising empire every day.  But making sure that every one of your hotels lives up to the corporate name, logo, reputation and advertising is absolutely essential to the success of your business.  That is why a franchise operations manual  will become your way of extending your management fingers into each franchise to make sure that franchise lives up to expectations.

You may think that the franchise owner will resent how specific the hotel operations manual is about the operations of every facet of the operation of that hotel.  The opposite is usually the case.  A hotel franchise owner knows he or she is buying into a very successful name in the hotel industry and the one thing they want to know is how to turn this opportunity into their golden ticket to success in running a hotel.

You didn’t come by your initial success in running a very profitable hotel overnight.  But by buying a franchise of your hotel, the franchise owner “inherits” the good name of your hotel which can turn into instant success because of the trust the public has in your corporate logo. So they need that hotel operations manual to tell them how to hit that high mark of success that you are giving them with their franchise ownership.  The more detailed and specific the hotel operations manual is, the better things will run for everyone.

That hotel operations manual can virtually clone your years of hotel experience.

When you begin to draft your hotel operations manual, you already are in possession of a huge bank vault of great stuff to put in there. In fact, if you already have a hotel operations manual that served you well before you ever gave a waking thought to franchising a hotel chain, that can serve as a perfect template for a hotel operations manual for every one of your franchises to swear by.

You bring to the table an impressive wealth of information about how a great hotel runs.  You have an instinct for turning hotels into huge profit making empires and that is why you are ready to spread that magic formula for success to your franchise owners. Naturally you will put together orientation materials and training classes or videos so that you can mold every new franchise owner into a virtual spitting image of yourself in terms of hotel management.

So keep on your to do list to transcribe into a neatly laid out hotel operations manual every detail of that orientations and training material to become a permanent on site resource that can help your hotel franchise buyers to overcome problems, recruit great help and build a massive and loyal customer base so every one of your franchises realizes just as much explosive success as you expect.