If franchising is a good idea, master franchising is even better but understand the pros and cons well before taking it on.
By Fran
Filed under Franchise Articles
It might sound like the idea of master franchising is franchising on steroids. But in reality, there could be a volcano of opportunities for even more riches if you decide to go the master franchising route. But, like any golden business opportunity, knowing all you can up front is not just a good idea, it is a must. So get all the franchise information you can about this twist on the franchising concept and you will be better off for the effort.
The idea of master franchising does not take a rocket scientist to grasp. In a nutshell, a person who is dabbling in master franchising is able to own a franchise and own and operate sub-franchises in the same vicinity where he or she operates and so run a small empire. It is a nifty idea because, after all, one would think if you are great at franchising, you could be a huge success in master franchising.
There are a few dragons in the land for those who think master franchising is for them. For one thing, you will need a few more big bags of money to invest in master franchising because you are running several businesses under the same umbrella.
Another risk that often jumps out and broadsides those who get into master franchising is that running several outlets of your franchise is going to become a management hurdle for anyone. You must be ready to deal with employee issues at all of the sub-franchises. You may be called upon to cope with facility problems and handle the book keeping for your vast empire as well. So you should be sure that in addition to your zeal for master franchising, you have some serious stripes in master management and master multitasking as well.
The gold mine of profits that master franchising might return may make the risks entirely worth it.
There is simply no question that there is a lot of opportunity in master franchising for the manager who can deal with franchise operations on a larger scale. Master franchising is not a new concept so there are plenty of people who have cleared the brush for you that can help you figure out how to make master franchising work for you.
For the franchisee who wants to jump start a much larger business very quickly, master franchising a great way to go. Because you can launch a number of sub-franchises at once, you can get a network of businesses going strong much faster than going the traditional franchise route. For the small business person who is ready to go whole hog into rapid expansion, master franchising is a great route.
In addition, it is a way to share the bonanza of business skills with those who manage your sub-franchises while they help make your bank account get fatter by the day in exchange for your vast wisdom. That is not a bad exchange.