The Subway franchise agreement and the method to their madness is a perfect template for any up and coming fast food franchising chain.
By Fran
Filed under Franchise Articles
If you are getting organized to start franchise your company, the Subway franchise agreement and the success it has spawned is a great place to start. The list of examples of great franchised fast food chains is as long as your arm. But among the great stories of how to take a healthy food outlet chain and turn it into a franchising powerhouse, Subway stands out. The Subway franchise agreement and the other documents that drive that powerhouse can serve as templates for great success for any upstate franchising company that wants to know how to do it right.
You can find evidence of a truly unique approach to building a franchise buried right there in the Subway franchise agreement and their franchise operations guidelines. Because Subway attacked the franchising market with their own slant on things and they brought the corporate philosophy that made them a huge success before franchising to the game, they exploded on the world of franchise fast food and they just keep on exploding there.
One way that the Subway franchise agreement and the other functional franchising documents laid down a formula for massive success is in their attitude about their customers. Subway made it a point to challenge the empires of McDonald’s and Wendy’s with one simple concept. That concept was quality foods combined with phenomenal customer service. You see it and sense it when you walk into a Subway. That impression that you are eating food that is good for you served by happy and friendly employees is no fluke. Franchising documents like the Subway franchise agreement made those values job one for any Subway franchise.
Putting the franchise owner on the pedestal.
Perhaps more than any other international franchising company, the Subway franchise agreement is all about the beginning of a powerful partnership between Subway and each and every franchise owner. Subway is notorious for treating their franchise owners like royalty. The way they take great care of the people who make money for them has resulted in the Subway franchise agreementbecoming one of the most sought after franchises to own in the fast food industry.
For any fast food company that is thinking about getting into franchising, you cannot go wrong modeling how your franchise relationships work form the Subway franchise agreement. If you can replicate the incredibly strong relationship between the Subway franchises and the corporation and the volcanic growth that Subway has enjoyed because of their unique approach to franchising, you will be in for a very prosperous future to be sure.