Take a look at the Subway operations manual when you are considering which franchise to buy.

The Subway operations manual may seem like an odd place to spy on one of the most successful fast food franchises in the world but think again. The franchise operating manual for the Subway chain has buried in it the secrets to their success.  It is those secrets that make Subway a worthwhile candidate if you are thinking about where you will put your franchise purchasing investment money to start your own fast food restaurant.

There is no question that thinking hard and long about investing in a franchise from one of the top dogs in the fast food franchising world is just plain smart.  The big shots in franchising in fast food such as McDonald’s and Wendy’s got that way because they know the lay of the land in conquering the world of franchise fast food sales and then dominating that world year after year.  Some years ago, Subway sauntered in as the new kid on the block and took over that world.  The Subway operations manual tells the tale of how they staged that revolution in the fast food franchising world and how they did it on their own terms.

The Subway operations manual has the insider secrets for of how Subway changed the game for how to run a very successful restaurant franchise. It details how to run a Subway with lower overhead which means more profits. When you go to a Subway, you will notice that it runs with a bare bones staff and yet the store runs very well. That is one of the many secrets of efficiency spelled out in the Subway operations manual.  It is also one of the big secrets of success that make Subway a sweet candidate to get a franchise agreement from.

Subway sets the bar high for taking good care of their franchise owners and that makes Subway an attractive franchise to own.

What really jumps out when you start to crack the covers of the Subway operations manual is how Subway set the bar high for franchise owner support.  They really pour the tender loving care into their franchise owners. If you think you will fork over your hard earned franchise fees to Subway and never hear from them again, you can forget it.  They are true mother hens about making sure that their franchise owners are happy campers.

That means that when you turn to your Subway operations manual, you have the muscle of the entire home office at your fingertips.  They bend over backwards to be partners with their franchise owners. They are not just there when you are carrying the huge mountains of profits to the bank in wheelbarrows.  The Subway operations manual is a life boat of answers to how to deal with problems at the street level. It provides a huge amount of resources that Subway offers to make sure that they are there with you in the trenches to fix things when they go wrong just as much as they are there to help celebrate your huge success.

The Subway operations manual is a masterpiece of simplicity which means as a master franchiser, it easy to find new buyers to expand your empire

One of the big reasons for the success of the Subway sandwich restaurant chain lies in the Subway operations manual. When you walk into a Subway, you might not notice it but the store runs like a top.  Usually using only a few employees who always seem to be enjoying themselves, Subways run like well oiled machine. This is no accident. It is a carefully crafted concept that is laid out for Subway franchise owners in the Subway operations manual.

The secret weapon that Subway has in its franchise operating manual is something Subway has used to gain competitive advantage in the rough and tumble fast food market.  The company combines three potent selling points to earn a reputation as one of the sought after franchises to own and operate.  The first big selling point is the product which is healthy food that is easier to offer to customers than fried food.  The Subway operating manual lays out the way fresh foods are simply put out where they can be seen so that employees do not have the fuss of frying things which is expensive and messy.

Another selling point few people know is how much support Subway offers its new franchise owners.  They give their new franchise applicants plenty of tender loving care from the franchise application stage right on through to when the franchise opens and the excited new owner of that franchise starts to make that Subway operations manual come to life.

The third selling point is the efficiency of running a Subway. The clean and friendly atmosphere and people to people touch to getting lunch at a Subway brings customers to their stores in droves.  What new franchise owner would not want that kind of customer base? The Subway operations manual lays out in a step by step fashion how to achieve that atmosphere that customers love

Tapping into the money making potential of Subway.

Looking at big numbers can be fun and fascinating. There is one little statistic that few people know about how the Subway gang has gone about franchising a business.  Seventy percent of new Subway franchises are sold to existing owners which means that master franchise gurus are tapping into the wealth of selling subway franchises too.

It makes sense. The master franchise retailer has seen the powerful way the implementation of that Subway operations manual has put money in the till which means money in his or her pocket. The natural next step is to run a network of sub-franchises using the master franchising concept. It is easy to “sell” to sub-franchise candidates that the Subway operations manual is the secret weapon to big success running a Subway restaurant.

Because of the phenomenal franchisor support that Subway offers, they have learned to encourage master franchisors to expand the business even faster implementing the innovative ideas they find in the Subway operations manual.  If it works for Subway, it can work for regular people too so why not tap into that geyser of profits and share the wealth and the fun with Subway?